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《安徽大学学报》 2005-06
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Bertrand Paradox,Consumers' Switching Cost and Marketing Lockin

GAO Wei–he WANG Zhen–guo  
This paper analyzes the Bertrand paradox in the mobile communications market of China.The author emphasizes that the paradox has not resulted,as some scholars believe,from the infinitive cost of supplying for marginal consumers,the opponents' trigger strategy and product differentiation.The analysis framework and interpretation variables based on the network effect are not convincing,either.The author of the present paper points out that the lock-in effect that has derived from the consumers' switching cost of buying product can explain the paradox in China.
【CateGory Index】: F626
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