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《Journal of Anhui Institute of Education》 2005-05
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A Brief Analysis on the Change of Audience Role in the Cyber Communications

LE Cheng(The Editorial Office of Journal of Wuhu Teachers' College, Wuhu 241008, China)  
With the approach of cyber times, the traditional communications theory is unable to make reasonable explanations about the new phenomenon in the cyber communications, especially the openness and interaction of the information transmission reveal the distinct features different from the traditional mass media in the cyber communications audience. This essay will make a comparative study between the cyber communications audience and mass media audience, and the new features in the cyber communications is also analyzed.
【CateGory Index】: G206.2
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