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《Journal of Anhui Agricultural University(Social Sciences Edition)》 2012-02
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A Study of the Index System about the Competitiveness of Regional Tourism Internationalization——Taking Southern Anhui as an Example

ZHANG Shang-zheng,ZHAO Lei(Department of Tourism Management,Anhui University,Hefei 230039,China)  
This paper builds up an index system of measuring the competitiveness of tourism internationalization,uses the AHP method to determine the index weight,and finally makes a preliminary empirical study on Southern Anhui.The result shows that this region has large potential competitiveness of tourism internationalization,but the real competitiveness is relatively weak.Furthermore,this region has excellent tourism resources and ecological environment,but its tourism industry competitiveness and tourism international marketing are not well developed.Besides,its low economic development level and shortage of international tourism talents are also its disadvantages.Therefore,this region should be aware of its advantages and disadvantages in international development and formulate targeted and feasible development strategies.
【Fund】: 国家社会科学基金项目(07BJY 134:《我国旅游业旅游资源开发和保护问题研究》);; 教育部人文社会科学重点研究基地重大项目(10JJDZONGHE005:《皖南国际旅游文化示范区建设研究》);; 安徽大学“211工程”项目(《经济学与安徽经济社会发展》)
【CateGory Index】: F592.7
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