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《Journal of Anhui Agricultural Sciences》 2008-27
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Study on the Tourism Marketing Strategy of Non-superior Areas

WANG Qin-an(Ankang College for Professinal Technology,Ankang,Shaanxi 725000)  
The market marketing is an important link to promote the development of tourism industry.It is especially vital and urgent for non-superior regions and late-developing region to deal with the new situation of market competition,develop the target market and exert their subsequent advantages.Taking Ankang as an example,some corresponding strategies were put forward on the basis of briefly analyzing the general development situation of tourism industry and the existing problems of marketing.
【Fund】: 国家自然科学基金(40771058)
【CateGory Index】: F592.7
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