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《Journal of Anhui Agricultural Sciences》 2010-18
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Image-building of Tourist Destination in China based on TIS

ZHONG Yu-feng et al (Institute of Economics and Management,Yibin University,Yibin,Sichuan 644000)  
This paper analyzed tourism resources in Ciqikou Town,summarizing the town's tourism status with questionnaire survey method.Tourism status of Ciqikou Town showed as follows: the narrow range of target market,the low consumption level with young or middle age base,lack of international promoting activities with low recognition,frequently returning of tourists with high reputation and lake of distinctive characteristics.Although having good resources,specific image-building of tourism is lacked in the town.To promote sustained and rapid development of tourism in Ciqikou Town,based on TIS(Tourism Image System),the author gave suggestions to image-building of Ciqikou Town from the following 3 aspects:MIS(Mind Identity System),BIS(Behavior Identity System) and VIS(Visual Identity System).
【CateGory Index】: F592.7
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