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A Study of the Demographical Features of the Tourists and Their Behaviours in Jiuhua Mountains

Zhu Tonglin  
Abstract Through the analyses of 1604 enquiry papers collected from domestic tourists in Jiuhua Mountains, it is discovered that compared with other mountainous resorts, Jiuhua is characterized by a higher proportion of elderly and female tourists and higher rate of returning visits. The tourists' behavioural preference shows the particular attraction for tourists by religious cultural resources. This essay, urges the strengthening of the design of the image of religiously famous mountains, their construction and protection, and the improvement of the tourist management and service, as essential measures to maintain the life of tourist resorts.
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