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《Journal of Anhui University of Technology(Sociel Sciences)》 2002-05
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The Promotion Strategy and Method of Customers' Value

LI Zhong-kuan(School of Management,Wenzhou University,Wenzhou 325035,Zhejiang,China)  
Customers are the maximum of value. Enterprise should constantly promote customers value to attract customers. The value of customer stems from the quality, brand and the relationship established among customers. The promotion strategy and method lies in promoting the value of products, brand and relationship.
【CateGory Index】: F713.5
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