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《Journal of Anhui University of Technology(Sociel Sciences)》 2002-05
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The Promotion Strategy and Method of Customers' Value

LI Zhong-kuan(School of Management,Wenzhou University,Wenzhou 325035,Zhejiang,China)  
Customers are the maximum of value. Enterprise should constantly promote customers value to attract customers. The value of customer stems from the quality, brand and the relationship established among customers. The promotion strategy and method lies in promoting the value of products, brand and relationship.
【CateGory Index】: F713.5
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【Citations】
Chinese Journal Full-text Database 1 Hits
1 Bai Changhong;Literature Review of Customer Value and Its Implications[J];Nankai Business Review;2001-02
【Co-citations】
Chinese Journal Full-text Database 10 Hits
1 LI Jie (Datang Huainan Tianjiaan Power Plant,Huainan 232007,China);The business strategic choice of the diversified economy of the thermal power plants[J];;2004-02
2 YANG Zhi-cheng;Strategy Consideration to Improve the Competiton of Electricity Generation Market[J];Journal of Anhui Electrical Engineering Professional Technique College;2006-04
3 LI Xing;An Analysis of the Measures for Improving the International Competitive Strength of China’s Manufactured Goods[J];;2004-06
4 YUANG Jia-qun(Anhui Electric Vocational and Technical College, Hefei 230022, China);An Explanation of the Dynamic System for Business Management in Terms of Biological Phenomena[J];Journal of Anhui TV University;2005-02
5 SUN Jing-ping(Dongbei University of Finance & Economics,Dalian 116025,China);Research on the Core Competence of the Corporation in Terms of Value Chain Management[J];Journal of Anhui Radio & TV University;2006-01
6 SHI Jian(Anhui Technical College of Water Resources and Hydroelectric Power,Hefei 230601,China);Strategic Study on Modern Logistics Development in Heifei City[J];Journal of Anhui Radio & TV University;2006-02
7 ;战略转换影响因素分析[J];Journal of Anhui Textile Vocational Technical Institute;2005-01
8 SUI Jie et al(Aetna Management College,Shanghai Jiaotong University,Shanghai 200030);New Business Models of building the Independent Industrial Distributors[J];Journal of Anhui Agricultural Sciences;2006-02
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10 GUO Qing-ran (Henan Institute of Science and Technology,Xinxiang,Henan 453003);Problem and Countermeasure in the Development of Agricultural Enterprises in China[J];Journal of Anhui Agricultural Sciences;2006-22
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1 Lu wei -Gang (Xian Post-Tele. Institution Xi'an 710061);The Crisis of Industrial Organization Theory Based On Inter-firm Network[A];[C];2005
2 ;Analysis on the Source of Competitive Advantage of Enterprises——Dynamic Use Value Quantum of Homogeneous Factors of Production[A];[C];2007
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4 ;The Brand Strategy Analysis Based on Customer Value Innovation[A];[C];2009
5 ;The Brand Strategy Analysis Based on Customer Value Innovation[A];[C];2010
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【Co-references】
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1 ;战略转换影响因素分析[J];Journal of Anhui Textile Vocational Technical Institute;2005-01
2 GUO Shuning (Anyang Institute of Technology, Anyang 455000, China);Green Marketing Based on the Enterprise Ecological Responsibility[J];Journal of Anyang Institute of Technology;2007-05
3 MA Li (School of International Business Nan Kai University,Tianjin 300071,China);Research on the Customer-oriented Strategy and Its Practical Implications[J];Journal of University of Science and Technology Beijing;2005-01
4 LI Yan-li(School of Economics & Management,Yantai University,Shangdong,Yantai 264005,China);On Enterprise Inside Cross-functional Integration[J];Commercial Research;2004-23
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Chinese Journal Full-text Database 1 Hits
1 Fan Xiucheng;Measurement of Customer-Based Brand Equity: A Brand Association Structure Approach[J];Nankai Business Review;2000-06
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