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《Journal of Anhui University of Technology(Social Sciences)》 2006-04
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Ponderations on the Construction of the Brand for University

CHEN Xi-jian(Teaching Administration Office,Zhaoqing Institute,Zhaoqing 526061,Guangdong,China)  
To carry out the developing strategy of brand is an important decision for university to adapt to a new round of higher educational development.The construction of university brand should start from its connotation,orientation,strategic choice,systematic creation,talent cultivation,the establishment of subjects and management concepts,etc.
【CateGory Index】: G640
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【Citations】
Chinese Journal Full-text Database 2 Hits
1 ZHAO Qing\|min (School of Education, Huazhong University of Science and Technology, Wuhan 430074, China);Internationalization: a necessary process for high level universities in China[J];Journal of Higher Education;2001-06
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【Co-citations】
Chinese Journal Full-text Database 10 Hits
1 CHEN Changgui,Mun C.Tsang,WEN Dongmao, WENG Lixia,YU Zhan;The Survey and Evaluation Indicators for Internationalization of Research Universities in China[J];Peking University Education Review;2009-04
2 WEI Zhu-ying(Academic Administration,Tianjin University of Sport,Tianjin 300381,China);Research on the Reform of the College Teaching Management under the Leadership of the College Culture——With the Example of Tianjin University of Sport[J];Journal of Beijing Sport University;2012-06
3 WEI Dong,WEI Da-ming(Department of Social Sciences,Rongchang Branch of Southwest Agricultural University,Chongqing 402460,China);The Internationalization of the Higher Education and the Training of Modern Professionals[J];Journal of Chongqing Jiaotong University (Social Sciences Edition);2003-01
4 LUO Li-jia;FANG Xi(Department of Postgraduate,Yunnan Normal University,Kunming 650031,China);Understand and Construct the Human-oriented Idea in University Management[J];Journal of Chuxiong Normal University;2007-02
5 TANG Chunan1, WANG Shuhong1, WANG Dianyuan2, WANG Mingbo2(1. Center for Rock Instability and Seismicity Research, Northeastern University, Shenyang 110004, China; 2. Gradate School, Northeastern University, Shenyang 110004, China);International Cooperation Is a Good Approach to Enhance Graduate Student's Educational Quality[J];Journal of Northeastern University(Social Science);2003-04
6 LIU Zhi-yun(Institute of Higher Education, Wuhan University of Technology, Wuhan 430070,China);Mission of Modern University and Development of Modern Society[J];Journal of China University of Geosciences(Social Sciences Edition);2005-04
7 ZHONG Yao1,HUANG Long2(1.Department of Economics and Management,Hunan Institute of Engineering,Xiangtan 411104,China;2.Class 0601 of Human Resoures,Department of Economics and Management,Hunan Institute of Engineering,Xiangtan 411104,China);Construction of Brand Strategy in Colleges and Universities[J];Journal of Hunan Institute of Engineering(Social Science Edition);2007-03
8 Zhou Guangli,Wu Yue;From Competition to Cooperation: the Construction Process of Organizational Field of C9 Alliance[J];Research in Higher Education of Engineering;2011-04
9 Zhou Guangli,Wu Yue;From Competition to Cooperation: the Construction Process of Organizational Field of C9 Alliance Ⅱ[J];Research in Higher Education of Engineering;2011-05
10 Zhao Hengzhi,LI Decai;A Study of Engineer Training Mode in China[J];Journal of Chuzhou University;2012-06
China Proceedings of conference Full-text Database 1 Hits
1 LiMin (GuangZhou University Education Institute, GuangDong GuangZhou, 510006);Discussion on The Core Competence and Corresponding Components of Private Colleges[A];[C];2006
【Co-references】
Chinese Journal Full-text Database 10 Hits
1 Lin Jian;About the Construction of Campus Culture at Colleges[J];Journal of Anhui Textile Vocational Technical Institute;2004-01
2 SHEN Xin,MENG Fang (School of Life Science,Anhui University,Hefei,230039,Anhui);The Guiding Principles for Running a School: ——The Soul of University Development[J];Journal of Anhui Agricultural University;2004-06
3 ZU Jia he (Institute of Social Economics and Culture, Peking University 100871, China);The Effect of Campus Culture Environment on Student Moral Education[J];Journal of Peking University(Humanities and Social Sciences);2002-05
4 SHI Xin ming (The Committee of the Communist Youth League,University of Science and Technology Beijing,Beijing 100083,China);The Exposition of Mr.CAI Yuan-pei’s Thought of Fostering Student Organization[J];Journal of University of Science and Technology Beijing;2001-02
5 SHEN Xing-yuan(Economics Institute, Hengyang Normal University, Hengyang, Hunan 421008, China);On Fostering the Core Competence of University[J];Journal of Educational Science of Hunan Normal University;2005-05
6 LI Ting(Henan Institute of Procuratoriali Works,Zhenzhou 450004,China);On the Risks of Granting Loan in Institutions of Higher Learning[J];Journal of Hubei Institute For Nationalities;2005-04
7 LI You-qing(School of Education,Huazhong University of Science and Technology,Wuhan 430074,China);On the building of the featured college and setting up the new brand of vocational higher education——A case of Hubei college of vocation and technology[J];Journal of Higher Education;2006-10
8 ZHANG Feng-hui(College of Journalism and Communication, Hebei Normal University, Shijiazhuang, Hebei 050091, China);On the brand strategies of university[J];Journal of Hebei Normal University Educational Science Edition;2005-02
9 HUANG Yong-le a,ZHAO Hong-jie b,HU Hai-xia c,LU Yan d(a.Student Affairs Office,b.School of Resources and Environment,c.School of Chemistry, d.School of Biology,Hebei Normal University,Shijiazhuang,Hebei 050016,China);Moral education of the undergraduates[J];Journal of Hebei Normal University(Educational Science Edition);2011-02
10 Ning Yong-Hong;on brand establishment in colleges and universities[J];Journal of Hebei Vacation Technical Teachers University(Social Sciences Edition Quarterly);2002-03
【Secondary References】
Chinese Journal Full-text Database 1 Hits
1 WANG Yongzhou,DENG Yan,LI Ying(College Mobile Telecommunications Chongqing University of Posts and Telecom,Chongqing 401520);Exploration on the Brand Building of Independent Colleges——Taking College Mobile Telecommunications Chongqing University of Posts and Telecom for Example[J];The Guide of Science & Education;2013-05
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