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《Journal of Anhui Business College of Vocational Technology》 2006-01
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The Research of Sales Management and Developing Trend of Membership Sport Club

LIU Yi,HE Lian-cheng(The School of Economy and Management,The Northwest University,Xi’an 710069,China)  
As the location of the public sport consumption,the membership sport club has become an important component of the nationwide sporting movement and the sport consumption industry.The styles,market-positioning and sales management mode of the membership sport club have been preliminary studied by using corresponding marketing management theories.The conclusion of the paper is that the membership chain-running sport club represents the developing trend of future sports consumption organization.
【CateGory Index】: G806
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