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COGNITIVE DISTANCE AND SPATIAL TRAVEL BEHAVIOR OF TOURISTS TO CHINESE NATIONAL PARK——CASE OF LONGHUSHAN, JIANGXI

XIE Zhu~1,ZHANG Jie~1,LIU Ze-hua~1,YU Ying~1,GUO Lai-xi~2(1.Department of Urban and Resources, Nanjing University, Nanjing 210093,China; 2.Institute of Geographic Sciences and Natural Resources Research, CAS, Beijing 100101, China)  
This is a case study with data from Longhushan national parks in China, with data of questionnaire of tourists from Longhushan (N=624). Cognitive distance of tourists is scaled by the semantic differentiation technique. We studied cognitive distance of tourist statistical characteristic and distribution as well as mathematical relationship between cognitive distance and travel distance by comparing with the theory of distance decay and travel distance. It is illustrated that the cognitive distance of tourists affect tourist spatial behavior results from the analysis of different tourist character, tourist motivation and tourist consumption. It is revealed that the tourists of different sector of cognitive distances have their characteristic and distinctness on the tourist spatial behavior.Conclusions by the analysis above are drawing as follows:(1) Exponential model between cognitive distance and travel distance median is more efficient:Y=21.8161·e0.4940·X (r_2为0.995,F=946.06F(a=0.001)≈47.18)(2) The demographic characteristic of tourists, such as age, culture, income etc, affects cognitive distance and travel distance. On the whole, cognitive distance is consistent with travel distance.(3) The tourists of different motivation have different cognitive distance. Both cognitive distance and travel distance of business and official tourists is further than other tourists.(4) The consumption of tourists whose cognitive distance above a little far, come from the place above 400km distant away, is more than that of other tourists.
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