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THE PSYCHOLOGICAL OF PROCESS AND INFLUENTIAL FACTORS IN THE FORMATION OF DESTINATION IMAGE

ZHANG Hong-mei (College of Territorial Resources and Tourism, Anhui Normal University, Wuhu 241000, China)  
The planning and propaganda of a tourist destination image is very important to promote the image of a given tourist destination . But successful image planning and propaganda ought to be based on the relative theories, especially on the theory of psychology . This paper probes into the concept and traits of tourist destination image and makes an analysis on the psychological process off its formation and influential factors.
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