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《Journal of Anhui Normal University(Natural Science)》 2004-03
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PRELIMINARILY DISCUSSING TOURIST FAMOUS BRAND EXPLOITATION

CAI Shan-zhu(College Territorial Resources and Tourism, Anhui Normal University, Wuhu 241000,China)  
After entering WTO, especially with newly economy development, tourism has met a prefect development opportunity and a highly competed market environment. So tourism must be exploited deeply in order that its competition strength boosted up gradually. This paper probes into an effective approach exploiting tourist products, which is a basic problem of the famous brand. At the same time, this paper analyzes the significance and measures of the tourist famous brand exploitation, and ponders preliminarily how to exploit tourist famous brand in the future.
【CateGory Index】: F592
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