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《Journal of Anhui Normal University(Natural Science)》 2004-03
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CAI Shan-zhu(College Territorial Resources and Tourism, Anhui Normal University, Wuhu 241000,China)  
After entering WTO, especially with newly economy development, tourism has met a prefect development opportunity and a highly competed market environment. So tourism must be exploited deeply in order that its competition strength boosted up gradually. This paper probes into an effective approach exploiting tourist products, which is a basic problem of the famous brand. At the same time, this paper analyzes the significance and measures of the tourist famous brand exploitation, and ponders preliminarily how to exploit tourist famous brand in the future.
【CateGory Index】: F592
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【Secondary References】
Chinese Journal Full-text Database 10 Hits
1 DING Jun-sheng1,QIAN Jie2 (1.College of Physical Education,Anhui Normal University,Wuhu 241000,China;1.Physical Education College of Anhui Finance and Economics University,Benbu 233030,China);New Concept,New Development and New Economic Growth Point——on the theory and practice of the development of sports industry in Anhui Province[J];Journal of Anhui Normal University(Natural Science);2008-04
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7 Ren Ning-ning(School of tourism,Guizhou College of economics and finance,Guiyang,Guizhou 550004);The problems in "Colorful Guizhou" brand-building and the developing recommendations[J];Journal of Guizhou Commercial College;2011-02
8 QU Ying1,WANG Jing-chuan2 (1.Tourism Department,School of Humanity,Southeast University,Nanjing 211189;2.School of Tourism and Service,Nankai University,Tianjin 300071,China);A Review and Analysis of Domestic Literatures on Tourism Destination Positioning[J];Geography and Geo-Information Science;2011-04
9 ZHANG Ling-yun,ZHAO Rui-juan(Tourism Development Academy,Beijing International Studies University,Beijing 100024,China);Comparison Study on the Characterization of Topics Content of Mainstream Tourism Publication in Our Country-Taking the Tourism Academic Journals as an Example from 2007 to 2009[J];Tourism Forum;2011-04
10 XIE Chen1,PENG Xin-sha2(1.Exhibition Office of Changsha Municipal Government,Changsha,Hunan 410203;2.School of Tourism Management,Hunan University of Commerce,Changsha,Hunan 410205);Review on the Research Status Quo of Domestic Agricultural Brands[J];Journal of Hunan University of Commerce;2010-05
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