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《Journal of Anshan University of Science and Technology》 2006-05
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A decision model of optimally scheduling web advertising resources

ZHANG Zhi-hua,WANG Li(School of Electronic and Information Engineering,University of Science and Technology Liaoning,Anshan 114051,China)  
An optimal problem of scheduling limited web advertising resources was studied.Considered website pricing on the basis of maximizing total clicks ratio,a decision model based on hybrid pricing was proposed for maximizing website revenue when the advertising budget is fixed.Objective function is a constrained optimization problem,which was converted into unconstrained optimization problem by penalty function method.Genetic algorithm was applied to solve the unconstrained problem.Simulation result shows the effectiveness of this model and algorithm.
【CateGory Index】: F713.8;F224
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