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《Journal of Anshan Normal University》 2008-06
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Application of Fuzzy Comprehensive Evaluation in Customer Satisfaction of Financial Machinery Industry

WANG Lu1,LIU Zhi1,2(1.School of Science,University of Science and Technology Liaoning,Anshan Liaoning 114051,China;2.Department of Basic Course,Shenyang University of Technology,Shenyang Liaoning 111003,China)  
In order to quantify customer satisfaction analysis of a financial machinery enterprises,we put forward the product of fuzzy level of customer satisfaction comprehensive evaluation method and build the evaluation index system from features,quality,service and price construction.Analytic Hierarchy Process(AHP) for the various factors affecting the index weight to establish a product for the evaluation of customer satisfaction Level Two fuzzy comprehensive evaluation of mathematical models.Fuzzy level comprehensive evaluation results are taken into account the influence of various factors,fuzzy the treatment and reach the final of the enterprise customer satisfaction scores.
【Fund】: 辽宁省博士启动基金资助(20071104)
【CateGory Index】: F274;F224
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