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《Journal of Beijing Jiaotong University(Social Sciences Edition)》 2009-01
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Research on Variable Buy-Back Contract Mechanism Considering the Sales of Retailer

YIN Hong-ying1,XU Li-qun1,QUAN Xiao-feng2(1.Antai College of Economics & Management,Shanghai Jiaotong University,Shanghai 200052,China; 2.School of Nanagement,Xiamen University,Xiamen Fujian 361005,China)  
A study is made within a distribution system consisting of a manufacturer and a single retailer in the supply chain management.The manufacturer provides a variable buy-back contract according to the sale of the retailer.This research reveals that the subgame perfect Nash equilibrium of the variable price coefficient in the variable buy-back contract mechanism Stackelberg Model is equal to the subgame perfect Nash equilibrium price in the fixed buy-back contract mechanism Stackelberg Model minus the salvage of the product.That is to say that the manufacturer can get more profit from the variable buy-back contract mechanism.To stimulate the retailer for getting more quantity,the manufacturer should provide a higher variable price coefficient than the subgame perfect Nash equilibrium variable price coefficient in the variable buy-back contract mechanism.
【CateGory Index】: F274;F224
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