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《Journal of Beijing Jiaotong University》 2008-03
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Research of Applying Data Mining in Segmentation of Railway Freight Customers

ZHONG Yan,GUO Yusong(State Key Laboratory of Rail Traffic Control and Safety,Beijing Jiaotong University,Beijing 100044,China)  
Based on the technologies of clustering and classification in data mining,this paper discussed the way of segmentation of railway freight customers by mining the information in mass data of waybill database.That is,we cluster history freight instances using cluster algorithm firstly,and then classify the new instance using Bayesian network classifier according to the results of former steps.The purpose is to set up distinct marketing measures according to the different contribution to railway made by different customers,support the marketing department's decision-making,and improve the CRM level of railway enterprises.
【CateGory Index】: TP311.13
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