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《Northern Horticulture》 2017-13
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SWOT Analysis and Countermeasures of Fruit Industry Development in Guangxi

ZHANG Yunlan;LI Guoxiang;DENG Meiming;School of Economics and Trade,Guangxi University of Finance and Economics;Academic Affair Office,Guangxi University of Finance and Economics;Experimental Teaching Center,Guangxi University of Finance and Economics;  
Fruit is the pillar industry in Guangxi.Constantly developing the fruit industry of Guangxi,is beneficial to the farmers′income doubled,promote the construction of a well-off society in an all-round way.This study used the SWOT method to analyze strength,weaknesses,opportunities and threats existing in Guangxi fruit.Explored competitive strength of Guangxi fruit industry,included natural advantage,technology advantage and seeds advantage.Competitive weakness of Guangxi fruit industry,included orchard poor infrastructure,backward system of disaster prevention and reduction,low value-added products.Opportunities of Guangxi fruit industry included large market demand,the construction of upgrading CAFTA,a new round of plant expanding climax gradually formed.Threats to Guangxi fruit industry mainly had three aspects,the association of imported fruits from south-east Asian nations(ASEAN)impacting,domestic fruit market competition,government protection policy lag.On these basis,this study put forward countermeasures and suggestions to develop the Guangxi fruit industry,such as establishing of business service system,establishing of major fruit disease prevention and control system,promoting the development of finance and insurance in fruit industry,vigorously promoting fruit brand strategy,strengthening international cooperation and exchanges.
【Fund】: 广西高等教育教学改革工程资助项目(2014JGB217);; 广西财经学院2016年度青年教师发展基金资助项目(2016QNA02);; 2016年度海陆经济一体化与海上丝绸之路建设研究协同中心研究资助项目(16&YB18)
【CateGory Index】: F326.13
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