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《Journal of Beijing Vocational & Technical Institute of Industry》 2003-02
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Marketing Innovation in New Economic Era

He Fang (Beijing Vocational & Technical Institute of Industry,Beijing 100042,China)  
In the 21st century,especially after the entry into WTO,Chinese enterprises face the intensive changes in business environments home and abroad. They must create new marketing concepts and keep on innovating marketing strategies so as to meet the challenge of new economy successfully.
【CateGory Index】: F274
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