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《Journal of Beijing Polytechnic College》 2007-02
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Customer Value Analysis Based on the Theory of Market Segmenting

Guo Junwei Sun Zhiyong(School of Business,China University of Mining & Technology(Beijing) ,Beijing 100083,China)  
This paper improves the Customer Value Analysis(CVA) model based on the theory of market segmenting because the CVA is the core of customer value innovation.The research is divided into two steps: whole market and segment market,which avoids two mistakes efficiently: replacing the individuality with commonness and replacing uncertainty with fixation.The author proposes a systematicidentifying principle and method of the key elements and an evaluation of the innovative element named element volume method is provided.
【CateGory Index】: F713.50
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