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《Journal of Beihua University(Social Sciences)》 2008-04
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On Target Market Selection of China Furniture Enterprises

TONG Da-xin1,HUANG Qing2 (1.Economics and Management College of Beihua University,Jilin 132013,China;2.Economics and Management College of Northeast Forestry University,Harbin 150040,China)  
China furniture enterprises have been a considerable scale through a long period of development.Furniture industry at this stage is characterized by production capacity over the market.How to improve core productivity of furniture enterprises,select scientific target market and identify clients are the problems needed to be solved for furniture enterprises.In this paper,target market selection model and marketing strategy of furniture enterprises are put forward on the basis of market segmentation and evaluation according to different furniture enterprises characteristics in order to provide a theoretical reference for marketing decision-making of China furniture enterprises.
【CateGory Index】: F426.88
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