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《Journal of Beijing Technology and Business University(Social Science)》 2007-03
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Study on the Evolution of Customer Demand Topology Structure——Taking Red Wine Industry as an Example

Lu Zheng-ying (Business School, Tianjin University of Finance & Economy, Tianjin 300222, China)  
Customer demand usually changes and evolves dynamically, but it shows a demand structure relatively stable in each period. From the perspective of demand topology structure, a deep probe is made into the driving forces of evolution in customer demand topology structure and the characteristics of change in demand topology structure at different levels of demand. This can be of help to observe profoundly the rule of demand change among China's red wine customers, which can be of great significance to the demand positioning and market exploitation of red wine.
【Fund】: 国家自然科学基金资助项目(70572067)阶段成果。
【CateGory Index】: F426.82
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