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《Social Science of Beijing》 2007-04
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The Communication of Beijing Olympic Culture and the Moulding of National Image of China

FENG Xia~1 YIN Bo~2(1.Olympic Culture Research Center Beijing Union University,Beijing 100083,China;2.China Youth University for Political Science,Beijng 100089,China)  
The Olympic Games attracts the world's attention by acting as a global media affair,so it becomes a good moment for China to mold its national image.The communication of Beijing Olympic Culture has some characteristics such as cross-cultural communication and digital media communication. As a process of cultural communication,media vicissitudes and civilization development,the essence of propagation of Beijing Olympic Culture is a process of cognition of physical education culture,social development and the self of human being.The propagation of Beijing Olympic Culture plays an important and positive role in promoting Chinese cultural influence,and moulding Chinese national image which rises into prominence peacefully.
【Fund】: 北京市教委人文社科研究计划面上项目(SM200711417010)
【CateGory Index】: G812.13
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