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《Journal of Beijing University of Physical Education》 2002-02
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Research on Current Situation of Professional Basketball Market in China and Measures Taken

YANG Tie li 1, ZHANG Jian hua 2 (1.Teaching and Research Section of Sports Sociology, Capital Institute of PE, Beijing 100088, China; 2. Dept. of PE, Beijing Normal University, Beijing 100088, China)  
The current situation and the main problems existing in the professional basketball market of China were entirely understood. By methods of literature consultation, investigation and comparison, measures taken for its development were put forward accordingly. It was indicated that nowadays the management channel of the professional basketball market in China is unitary and its economic benefits are not ideal. In most of the basketball clubs there exist difficulties in their management. Among them the current administration system and the operational mechanism of the professional basketball market in China as well as the different understanding of the value of basketball are the main factors to affect its development. According to the current situation of the professional basketball market and the national conditions of China and based on the "progress step by step" model of reform, it was advanced that the system reform should be started from reforming the operational system. And measures taken for improving the quality of basketball games were put forward as well.
【Fund】: 博士论文项目
【CateGory Index】: G841.3
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