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《Journal of Beijing University of Physical Education》 2004-05
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Economic Research on Consumers' Behavior in Sports Lottery Market

ZHOU Ke,ZHOU Yan-li (Institute of Physical Education, Henan University, Kaifeng 475001, Henan China)  
Lottery,as a means of absorbing capitals by the government, has gained a rapid development. It has an actual meaning for favorable issuance that studies the lottery consumers' behavior. Based on the principles of traditional microeconomics and combined with the theory of decision-making utility, this paper analyzes the behavior of consumers by referring to consumers' behavior theory. And some suggestions on issuance are put forward in the paper.
【CateGory Index】: G80-05
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1 DU Jun-ping (Antai College of Economics & Management,Shanghai Jiaotong University, Shanghai 200052);Research on Chinese Highway Road Transportation Based on the Production Function Theory[J];Journal of Anhui Agricultural Sciences;2007-01
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