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《Journal of Beijing University of Physical Education》 2005-01
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Research on Positive Analysis and Countermeasures of International Competitive Ability of Sporting Productions of China

WU Xiao-yang, HUANG Jie (Physical Education Department, Jiaxing College, Jiaxing, 314001, Zhejiang China)  
The paper compares the bottom-line situation of sports goods export in China in 1995-2000 by using the means of document-based research and mathematics statistics; meanwhile, by utilizing the 'ICOP' evaluation method, the paper analyses the present situation of international competitive ability of sports goods industry from the viewpoint of labor productivity. It can be concluded that at present, the international competitive ability of sports goods industry is getting strengthened year by year, but science and technology has added the value of sports goods, but with a low international standard, weak trademark in mind and a small scale of enterprise. Consequently, a countermeasure to strengthen the international competitive ability of sports goods industry is raised.
【Fund】: 2002年浙江省哲学社会科学规划课题;课题立项号:2002-XK02-51。
【CateGory Index】: G80-05
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