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《Journal of Beijing University of Physical Education》 2005-11
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Research on Product Orientation of the NBA Chinese Game

YU Jing~1,LIU Gang~2,YANG Xue-cheng~3,QIU Zhao-yi~1(1.Beijing Sports University,Beijing 100084;2.Dept P.E.,Jilin University,Changchun 130022,Jilin China3.Beijing Novmal University Beijing 100871 China)  
It has been well accepted that NBA is seen as one of relatively matured sport competitions in the world wide.The marketing operation of NBA in the competition in China is regarded as a successful marketing case.Adopted the method of documentary analysis,based on the product theory of marketing,this paper conducted an analysis on the NBA China's competition and explored the sport product,the classification of sport product,brand establishment,brand orientation and the quality assurance of product.
【Fund】: 国家社会科学基金项目(01BTY018)
【CateGory Index】: G841
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2 LIU Gang Henan University of Science and Technology,Luoyang 471023,China.;Brand Positioning of Chinese Basketball League[J];中国体育科技;2012-01
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2 ZHENG Fang1,MO Wei-feng2,WANG Ling3 1.Department of Physical Education,School of Education,Hangzhou 310028,China;2.Shangyu Branch,Shaoxing College of Arts and Sciences,Shaoxing 312300,China;3.Zhejiang Gongshang University Hangzhou Institute Commerce,Hangzhou 310035,China.;Analysis on Competitive Balance and Fan Attendance of CBA and NBA[J];体育科学;2011-04
3 MA Chun-lin East China Jiaotong University,Nanchang 330013,China;Study on Brand Development Influencing Factors and Countermeasures of Sport Fitness Club in Central City of China[J];体育科学;2011-02
4 LU Xiao-cong,QIU Ming,LI Long-zhu,et al. (Shanghai University,Shanghai 200444 China);Development and Status Quo of the Professional Football in Korea[J];体育科研;2010-03
5 ZHANG Li1,HUANG Shi-feng2,FAN Hong-cheng3(1.Nankai University,Tianjin,300071,China 2.Military Communication College,Tianjin,300161,China;3.Tianjin University,Tianjin,300072,China);Investigation and Analysis of Audience Satisfaction and Community Difference of Chinese Basketball Association[J];北京体育大学学报;2007-11
6 YU Zhen-feng Capital Institute of Physical Education,Beijing 100088, China.;The Analysis on Transferring System of NBA and CBA Professional Basketball Players[J];首都体育学院学报;2007-03
7 YU Jing~1,LIU Gang~2,YANG Xue-cheng~3,QIU Zhao-yi~1(1.Beijing Sports University,Beijing 100084;2.Dept P.E.,Jilin University,Changchun 130022,Jilin China3.Beijing Novmal University Beijing 100871 China);Research on Product Orientation of the NBA Chinese Game[J];北京体育大学学报;2005-11
8 ZHANG Hua-xin,TIAN Kun;Discussion on Sports Marketing Strategy ofOur Enterprise Brand Globalization[J];体育科学;2005-04
9 SONG Jun yi 1, XU Yong gang 2 (1 Department of Physical Education,Zhongshan University,Guangzhou 510089,China; 2 Guangzhou Institute of Physical Education,Guangzhou 510075,China);The brand orientation of CBA[J];体育学刊;2004-01
【Secondary References】
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1 WANG Chuanmin;Xinyang vocational and technical college;;Analysis of the Offensive and Defensive Data of Beijing Team and Xinjiang Team in the 2013-2014 Season CBA Finals[J];体育科技;2016-06
2 ZHANG Ming;Nanjing Sport Institute;;Brand construction path of Chinese University Basketball Association based on CIS theory[J];山东体育学院学报;2017-01
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5 LU Run-mei;SUN Zi-ru;Beijing Sport University;Zhanjiang Normal University;;The Basic Status and Constraints to the Study of The CBA Competition Marketing[J];四川体育科学;2015-01
6 WANG Guo-wei;Physical Education College of Zhengzhou University;;Opportunities and Challenges of Zheng-Kai International Marathon under the Perspective of Central Plains Economic Zone[J];少林与太极(中州体育);2014-11
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