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《Journal of Beijing Sport University》 2008-07
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A Research on the Soft Power of Competitive Sports and Prootion Path in China

MIAO Zhi-wen1,LI Wei1,LI Yong-qin2,HAN Jun-sheng3(1.Sport College of Liaoning Normal University,Dalian 116029,Liaoning China;2.Beijing Sport University,Beijing 100084,China;3.Sport Department of Southeast University,Nanjing 210096,Jiangsu China)  
The competitive power of competitive sports is consist of hard power and soft power,and the soft power construction of Chinese competitive sports is somewhat lags compared to hard power.The soft power of competitive sports includes sports culture,value conception,management system and many internal synthetical factors which may bring in special functions.The promotion of soft power of competitive sports has to follow these paths covering from the construction of sports culture,sports value identify,sports branding and the management system innovation which can build up the whole competitive power of competitive sports in the new history time of China.
【Fund】: 国家体育总局社会科学研究项目(课题编号:1086SS07043)
【CateGory Index】: G812.0
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