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《Journal of Beijing Sport University》 2009-03
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An Analysis of Shaping of Fashion Sports and Its Cultural Psychological Mechanism

SU Chen1,LI Yan-lin1,HAO Yu-jiao2,HAO Zhe2(1.Sports School,Hunan Normal University,Changsha 410012,Hunan China;2.Dept.of P.E.,Agricultural of Hebei,Baoding 071001,Hebei China)  
As a specialized fashion culture,the emerging and development of fashion sports are based on essential economic and social conditions,meeting people's psychological mechanism of pursuing group identity and personality promotion. By the power of mass media,it becomes popular to the public.For identity is a double-sized coin,fashion sports also tends to be both coordinated and disparity in construction of individual and group identity.
【CateGory Index】: G80-05
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