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《Journal of Beijing Sport University》 2012-08
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Research on the Status Quo,Problems and Development of Mega Sports Facilities During the Post-Olympic Era

CHEN Yuan-xin,WANG Jian,ZHANG Hong-wu(Huazhong Normal University,Wuhan 430079,Hubei China)  
By applying the methods of survey and interview,the paper makes a comprehensive analysis on the operation issue of the mega sports facilities in the post-Olympic era.It reckons that the major problems of the operation were the unreasonable location of some venues,severe idle resources,lack of operation consideration in the design and planning,backward management system,overstaff,low incentive of operation and development,outdated marketing measures,onerous taxes and fees and unreasonable charging standard.On the basis,it suggests that the facility should relocate rationally,plan according to the needs of post-events utility,active reconstruct,change the function position,implement diversified operation,reform human resources system,reduce operation cost,actively conduct market development,innovate marketing strategies,cooperate with professional institutions and gradually achieve professional operation of the venue and improve the tax and fee policy for the facilities.
【Fund】: 教育部新世纪人才支持项目“后奥运时期我国公共体育场馆运营研究”(080789)
【CateGory Index】: G811.21
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