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《Journal of Baoji College of Arts and Science(Social Science)》 2005-02
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On the Principles of Establishing Advertising Strategies for Tourist Destinations

DOU Jun-lin, ZHANG Nian-ping(1.Guilin Aerospace Institute, Guilin, Guangxi 541004;2.The School of Management, Guilin Institute of Technology, Guilin, Guangxi 541004)  
All tourist destinations have such three characteristics as combination, complexity and differentia. Through analysis of the characteristics of their products and the limitations of appeal in their advertisements, the article has set up a principle for the efficient spread of tourist destination advertising.
【CateGory Index】: F592.3
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【Secondary References】
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