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《Acta Editologica》 2009-06
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On strategies to enhance brand influence of sci-tech journals from perspective of social responsibility

ZHANG Minghai,OU Zhaohu College of Literature and Law in Changsha University of Science & Technology,410004,Changsha,China  
Sci-tech journals should assume a certain degree of social responsibility in its development process.Social responsibility has played an important role in the three stages of establishing brand for sci-tech journals: in establishing a "qualified brand",social responsibility is the legitimate basis for the journal to survive;in establishing a "well-known brand",social responsibility is an opportunity for the journal to develop and improve;in establishing a "top brand",social responsibility is a capital for the sustainable development of the journal.Efforts to enhance the paper quality,to foster talent in technological innovation,to actively participate in popularization of scientific knowledge and to establish a "reader-oriented" philosophy for the journal are important measures to enhance the brand influence of sci-tech journals.
【Fund】: 湖南省哲学社会科学基金资助项目(08YBA164);; 湖南省科技计划项目(2009FJ3128)
【CateGory Index】: G237.5
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