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《Acta Editologica》 2009-06
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On strategies to enhance brand influence of sci-tech journals from perspective of social responsibility

ZHANG Minghai,OU Zhaohu College of Literature and Law in Changsha University of Science & Technology,410004,Changsha,China  
Sci-tech journals should assume a certain degree of social responsibility in its development process.Social responsibility has played an important role in the three stages of establishing brand for sci-tech journals: in establishing a "qualified brand",social responsibility is the legitimate basis for the journal to survive;in establishing a "well-known brand",social responsibility is an opportunity for the journal to develop and improve;in establishing a "top brand",social responsibility is a capital for the sustainable development of the journal.Efforts to enhance the paper quality,to foster talent in technological innovation,to actively participate in popularization of scientific knowledge and to establish a "reader-oriented" philosophy for the journal are important measures to enhance the brand influence of sci-tech journals.
【Fund】: 湖南省哲学社会科学基金资助项目(08YBA164);; 湖南省科技计划项目(2009FJ3128)
【CateGory Index】: G237.5
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【Citations】
Chinese Journal Full-text Database 6 Hits
1 Song Yongtang Author's addressEditorial Department of Chinese Journal of Experimental Surgery, 430064, Wuhan, China;The connotation of high quality sci-tech periodicals[J];Acta Editologica;2004-02
2 GAO Jian,CHEN Xinshi,YOU Suning Editorial Office of National Medical Journal of China,Chinese Medical Association,100710,Beijing,China;Taking advantages of mass media to publicize sci-tech periodicals[J];Acta Editologica;2008-03
3 YOU Suning, SHI Zhaoyun Publishing House of Chinese Medical Association, 100710, Beijing, China;Pay more attention to social responsibility of sci-tech academic periodicals[J];Acta Editologica;2008-06
4 HUO Yongfeng,YANG Ziming,SHI Zhaoyun,YOU Suning Editorial Department of Chinese Journal of Surgery,Chinese Medical Association,100710,Beijing,China;Fully perform the social responsibilities of medical journals[J];Acta Editologica;2009-01
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【Co-citations】
Chinese Journal Full-text Database 10 Hits
1 Duan Yuling Li Yuqin(Maanshan Iron & Steel Co.Ltd.);Establishing a Brand Science & Technology Journal[J];Anhui Metallurgy;2006-01
2 Liu Xia, Li Xiaohong Editorial Board of Journal of Shandong University,250061, Jinan, China;Optimum mutual complementation: a tentative approach to structural optimization of editing community of sci-tech journals[J];Acta Editologica;2005-03
3 Wang Shuhua Editorial Department of Safety and EMC,100007,Beijing,China;From big loss to great earn—Inspired by periodical Safety and EMC[J];Acta Editologica;2005-05
4 Zhang Jiancheng Editorial Office of Car Market Guide,Mailbox 16,1 Beishatan Deshengmen Wai,100083,Beijing,China;Successful way of Car Market Guide[J];Acta Editologica;2006-03
5 Liu Jin Ren Yan'gang;Discussion and experiment on “the third sale” of the brand for scientific journals[J];Acta Editologica;2006-S1
6 Han Ping Li Haiyan Hou Changxi;Basic methods of creating brand journals and brand effects[J];Acta Editologica;2006-S1
7 Lei Qi Editorial Department of Journal of Neural Injury and Functional Reconstruction,Tongji Hospital,Tongji Medical College,Huazhong University of Science and Technology,430030,Wuhan,China;Paper rejection should be fair[J];Acta Editologica;2007-04
8 GONG Fuman Editorial Board,Journal of Henan Polytechnic University (Natural Science),454003,Jiaozuo,Henan,China;How sci-tec periodicals attract readers[J];Acta Editologica;2008-06
9 GAO Jian,CHEN Xinshi,YOU SuningNational Medical Journal of China,Chinese Medical Association,100710,Beijing,China;Develop the news potentialities of general medical journals[J];Acta Editologica;2009-02
10 LIU Jing,CHEN Guangren,SU Qing,L JiaScience and Technology Review Publishing House,100081,Beijing,China;Using blog as a window to promote the impact of scientific journals[J];Acta Editologica;2009-02
【Secondary Citations】
Chinese Journal Full-text Database 10 Hits
1 LIU Jianqiao;The industrialization of Sci-tech journals: a preliminary study[J];ACTA EDITOLOGICA;2000-01
2 Ding Naigang No.16, Donghuangchenggen North Street, 100717, Beijing, China;Conformable trend of journal medium in the digital era[J];Acta Editologica;2002-01
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4 Zhang Chuanxi, Wang Songyan Periodicals Press of Wuhan University, 430079, Wuhan, China;On construction of inner culture of periodicals press[J];Acta Editologica;2002-01
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6 Zhao Yingli,Cao Min,Wang Lin,Shi Laidi First- author's address Editorial Department of Journal of Chemical Industry and Engineering(China), 100029, Beijing, China;Talent cultivation in editorial department of Journal of Chemical Industry and Engineering (China)[J];Acta Editologica;2004-03
7 Li JianxinSchool of Journalism of Fudan University, 200433, Shanghai, China;On the necessity of journalism consciousness of science editors[J];Acta Editologica;2005-01
8 You Suning Editorial Department of Chinese Journal of Internal Medicine, 100710, Beijing, China;Highest goal of a scientific journal[J];Acta Editologica;2005-02
9 You Suning,Chen Haoyuan Publishing House of Chinese Medical Association,100710,Beijing,China;The editors of scientific journals should take more social responsibilities[J];Acta Editologica;2006-02
10 Shi Zhaoyun,You Suning,Tang Dong,Jiang Wei Publishing House of Chinese Medical Association,100710,Beijing,China;To investigate publication fees for medical periodicals[J];Acta Editologica;2007-04
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