Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)》 2009-02
Add to Favorite Get Latest Update

The model and application on value class of operators' VIP costumer

CAO Qing-yuan,YIN Tao (School of Economics and Management,BUPT,Beijing 100876,China)  
The very important person(VIP) of telecommunications industry is of a relatively small number but profitable part of gold customers.Operators of fixed telecom network with VIP customers in China have a long operating history,rich in primitive accumulation.However,their traditional marketing methods in today's increasingly fierce competition and rising momentum of customer demand,are gradually failing to meet the needs of domestic market,also behind the international advanced telecommunications enterprises.As the telecom industry a public service-oriented businesses with a range of economic and homogenization of the product characteristics, different telecom strategies have become the preferred ones for the telecom enterprises.And based on the customer consumption and related areas of the overall industry,the customer value segmentation of VIP is the basis of marketing strategy,as well as one of marketing elements.This paper will discuss suitable strategies for different characteristics of VIP,including channel marketing,service marketing,product/business marketing, and integrated marketing approaches.
【CateGory Index】: F626
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
Chinese Journal Full-text Database 1 Hits
1 Xiao Sheng;Comparison and Analysis of Market Segmentation of International Telecom Operators[J];World Telecommunications;2001-10
Chinese Journal Full-text Database 10 Hits
1 LIU Chang-fu,CHANG Jiang,TAN Ying-ying(Foresty College of Shengyang Agricultural University,Shengyang,Liaoning 110161,China);Community Structure Evaluation of Shenyang's Urban Forest by AHP[J];Northern Horticulture;2009-07
2 HU Jing-jing~1,CAO Yuan-da~2(1.Department of Computer Science and Engineering, School of Information Science and Technology, Beijing Institute of Technology, Beijing100081, China; 2.School of Computer Software, Beijing Institute of Technology, Beijing 100081, China);Group Decision Comprehensive Evaluation Algorithm Based on Improved Voting Protocols[J];Journal of Beijing Institute of Technology;2004-11
3 HUANG Hai,LIN Qi-ning (School of Economics and Management,BUPT,Beijing 100876,China);An application of a new oriented algorithm of clustering in telecom customer segmentation[J];Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition);2006-01
4 WANG Wei (Harbin Institute of Technology, HeiLongjiang Harbin 150001, China);The Way of Dynamic Measuring and Evaluating the Composite Progress Rate of Leader Behavioral Quality[J];Commercial Research;2004-14
5 HUANG Jing (Systems Engineering Research Center,Yunnan University,Kunming,Yunnan 650091,China);The Effectiveness Analysis on Western Scientific and Technological Innovation Based on DEA Model[J];Commercial Research;2005-22
6 XU Fang,WANG Heng-shan(Management College,Shanghai University of Science and Technology,Shanghai 200093,China);The Application of AHP in Evaluating Individual Farmer Creadit[J];Commercial Research;2006-06
7 WANG Wan-jun(College of Mathematics and Information,Gansu Lianhe University,Lanzhou 730000,China);A Method and Application to Multi-objective Decision Based on Multi-factors Indexes[J];Journal of Changchun Normal University(Natural Science);2009-04
8 LIU Wen-hai,BO Rui-feng,ZHAO Hong ,XUE Li-hua(School of Mechanical Engineering, Dalian University of Technology, Dalian 116023,China);Evaluation and Desion-making of Conceptual Design Schemes of Mechanical Products[J];Journal of Chongqing Institute of Technology;2005-08
9 WAN Jiang(School of Mechanical Engineering,Shanghai Jiaotong University,Shanghai 200030);Application of indefinite layers in the evaluation of S&T project bidding[J];Science Technology and Industrial;2005-08
10 XU Hao, YANG Wen-juan(Management School of Anhui University,Hefei 230039,China);Study on Performance Appraisal of Enterprise CIO[J];Science Technology and Industry;2008-07
China Proceedings of conference Full-text Database 1 Hits
1 LIU Hui HAN Bing DAI Feng (Instiute of Information Engineering, Information Engineering University,Zhengzhou,450002, China);Susceptibility Analysis Of Decision-Making Result[A];[C];2008
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved