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《Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)》 2009-04
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Development of a Fuzzy Pattern Recognition Based Model for Telecom Product Lifecycle Judgment

SHI Wen-hua,LIN Xian-qing(School of Economics and Management,BUPT,Beijing 100876,China)  
The judge of Product Life Cycle is a key to product strategy.Telecommunication product life cycle is usually adopted Discrimination experience or Gompertz curve Discrimination,but Discrimination experience is not accurate,Gompertz curve Discrimination is not suitable with telecommunication product.Based the basic principles and methods of Development of a fuzzy pattern recognition,and the telecommunications industry for the study,to determine the life cycle of telecommunications products,selecting products business subscribers,infiltration rate and ARPU as the indicator,which constitutes a telecommunications product life cycle Fuzzy recognition model.At the same time,selecting a telecommunication products example,the results show that the Fuzzy methodology to identify good mapping capabilities is to determine telecommunications product life cycle stages of an effective way.Conclusions of the study have great an influence on marketing strategy of Telecom operators.
【CateGory Index】: F627;F224
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