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《Journal of Beijing Institute of Technology(Social Sciences Edition)》 2010-05
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Studies on the Aestheticization in Shopping Spaces

JI Xin(College of Arts,Southeast University,Nanjing 210096)  
With the process of urbanization,the aesthetization of economic activities as a new subject has deep influences on social lives of contemporary China,deserving to be researched.The thesis clarifies the function of aesthetics in both the design of commodity display and the creation of the atmosphere of shopping space.The thematization of the shopping areas is increasingly evident,while in the thematized shopping areas aesthetic imagery has been created.In the meantime,shopping areas are becoming the "consumption spaces endowed with meanings" based on semiotic system.With the design and metaphor,they divide people into several cultural groups,classes of different aesthetic taste or life styles.
【Fund】: 江苏省教育厅高校哲学社会科学基金指导项目“和谐社会语境下的城市公共艺术研究”(08SJD7600019);; 教育部人文社会科学研究规划基金项目“我国企业艺术创意现状及发展路径研究”(09YJA760002)
【CateGory Index】: J505
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