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《Journal of Beijing Institute of Light Indusry》 2001-01
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DATA MINING AND IT'S APPLICATION IN MARKETING

FENG Ping, XUAN Hui yu (School of Management, Xi'an Jiaotong University, Xi'an 710049, China)  
Introduced data mining a rising analytical technology. Then, described its background, definition, task and procedure and discussed some data mining algorithms that are frequently used. In the end, provided an example of data mining's application in marketing.
【CateGory Index】: TP399
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