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《Journal of Capital Institute of Physical Education》 2009-02
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A Study on Relationship between Social Class of Consumers in Commercial Fitness Clubs and Their Sports Consumption:A Case Study of Total Fitness Club in Guangzhou

ZHOU Jinguo Dept.of P.E.,Hanshan Normal College,Chaozhou 521041,China.  
The consumers of Total Fitness Club in Guangzhou,a type of middle and high class commercial fitness club,are taken as research subjects from the perspective of social stratification by means of case study and multiple linear regression,and the relationship between social class and sports consumption is studied in this paper.The results can be listed as follow:the social classes consumers belong to have remarkable influences on their sports consumption,and the influences on the sports consumption are the outcome of an integrated effect of organizational,economical and cultural resources,while economical resource is the most important factor.At the same time,gender,age and leisure time also have remarkable influences on the sports consumers of Total Fitness Club.Sports cognition and sports sensibility have no significant influence on sports consumption,but have effects on the sports socialization of these consumers.
【CateGory Index】: G80-05
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