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《Commercial Research》 2002-04
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University Students' Consumption Psychology and Enterprises' Marketing Strategies

LIU Zhi-wei (College of management,Shandong University Jinan 250061, China)  
The increase of university students' number and their purchase power breeds a large and potential market. They differ from other social grgups in consumption psychology. In order to develop this market and meet their demand, enterprise must make corresponding marketing strategies according to the features of their consumption psychology.
【CateGory Index】: F713.55
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