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《Commercial Research》 2002-17
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Brand Strategy Promoting Kenan's Economy

FENG Hai-long (College of Management, Henan University, Kaifeng 475001, China)  
This paper touches upon the essence of brand strategy acclerating economic development, points out the importance of practicing brand strategy in Henan Province, and proposes two principles as to how to put it into effect.
【CateGory Index】: F279.27
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1 TANG Wen (Anhui Technical College of Water Resources and Hydroelectric Power, Hefei 230601, China);The problems and measures in implementing the famous brand strategy of China enterprise[J];Journal of Anhui Technical College of Water Resources and Hydroelectric Power;2004-02
2 Wang Zhaofeng(Business School, Jishou University, Jishou, Hunan 416000);A Study on the Impact of Brand to the Development of Regional Economy[J];Journal of Beijing Technology and Business University(Social Science);2007-02
3 Zhang Xiao-lei (School of Communication & Arts, Beijing Technology and Business University, Beijing 100037, China);Research on Brand Strategy to Promote Regional Economy[J];Journal of Beijing Technology and Business University(Social Science);2007-03
4 LI Juan~1,ZHANG Zhi-ming~2 (1.School of Business Management,Harbin University of Commerce,Harbin Heilongjiang 150076,China; 2.Harbin Institute of Technology,Harbin Heilongjiang 150008,China);The Statistics and Analysis of Brand Resources in Heilongjiang Province[J];Commercial Research;2005-02
5 LI Yong-gang(School of Economics and International Trade,Zhejing University of Finance and Economics,Hangzhou 310012,China);Enterprise Brand, Regional Industrial Brand and Development of Local Industrial Cluster[J];Collected Essays on Finance and Economics;2005-01
6 WANG Zhao-feng(Jishou University,Jishou,416000,China);The Construction of Systematic Index of Regional Ttourism Industry's Brand Competence Evaluation[J];Contemporary Finance & Economics;2007-10
7 YANG Xiaoguang(Institute of Geographic Sciences and Natural Resources Research,CAS,Beijing 100101,China);Distribution of China's Brands and Their Influence on Economic Pattern of China in the Future[J];Acta Geographica Sinica;2005-02
8 REN Bao,LI Peng-fei,WANG Ji-ci (College of Environmental Science,Peking University,Beijing 100871,China);The Effect of the Number of Product-Brands on Industry Clusters Development—— A Special Reference to Apparel Industry Clusters in China[J];Areal Research and Development;2007-03
9 LI Jian-ping,HUANG Mao-xing (Fujian Normal University,Fuzhou 350108,China);On the Basic Characteristics and Development Methods of Overall Competitiveness of Provincial Economy in China[J];Journal of Fujian Normal University(Philosophy and Social Sciences Edition);2008-01
10 XIA Zeng-yu XIE Jian (College of Management of Wenzhou University, Wenzhou 325035,China);Regional Brand Developments Study──Case Example Research in the Wenzhou[J];China Industrial Economy;2003-10
【Secondary References】
Chinese Journal Full-text Database 3 Hits
1 DAI Hai-tao (Economic and Management School, Jilin Agricultural Technical College, Jilin 132101, Jilin, China);Development Path Analysis of Ginseng Industry in Jilin Province Based on SWOT Model[J];Hubei Agricultural Sciences;2010-12
2 ZHAO Ying1,LIU Xue-zhou1,PAN Wen-tao2,WANG Sheng-dong2(1.College of Chinese Medicinal Material,Jilin Agricultural University,Changchun 130118,China;2.Jilin Provincial Research Association for Intellectual Property,Changchun 130051,China);Reflection on implementation of patent strategy for ginseng industry in China[J];Chinese Traditional and Herbal Drugs;2010-10
3 Li Haitao,Song Jing,Cheng Haitao,Zhang Aihua,Zhang Lianxue(College of Traditional Chinese Medicine,Jilin Agricultural University,Changchun 130118);Preliminary Explore of Jilin Ginseng Industry to Achieve the Great-leap-forward Development[J];Chinese Agricultural Science Bulletin;2010-22
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