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《Commercial Research》 2003-07
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Service Chain Concept, Model and Application

HU Zheng-hua, NING Xuan-xi (College of Management, Nanjing University of Aero & Astro, Nanjing 210016, China)  
Service Chain (SC) is an operating technique mainly applied to improving service level. This paper illustrates the concept of SC and the advantages of SC over other methods like SCM, CRM and RCM, etc. SC should be the best way to give full-aspect, thorough and full-time service. Lastly it shows how SC can be adopted to increase the service level with case studies.
【CateGory Index】: F272
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