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《Commercial Research》 2003-10
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The Innovation of Business Management and Marketing Channel Under Knowled-based Economy

ZHENG Ji-chang (Zhejiang Shuren University, Hangzhou, 310015, China)  
Knowledge-based economy is an economic form based on production, distribution and use of knowledge and information. Under the condition of knowledge-based economy, new changes occur to business management and marketing channel. Knowing these new changes and improving the channels and tactics of business management will help our enterprises vealize the strategic goal of "going out".
【CateGory Index】: F274
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