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A Study of Tourism Marketing Strategies in Three-gorge Area

GUO Ying-zhi , SHEN Niao (Tourism Department of Fudan University, Shanghai 200433, China)  
Beginning with the advantages disadvantages opportunities and threats of tourism market environment of Three-gorge area, the paper analyses the positioning, basic pnnoipies, mnovations and strategies of tourism market. In order to achieve a world-famous tourism product, it puts forward the concrete marketing strategies, which can be offered and aceepted by lelevant decision-making departments of the government.
【Fund】: 国家自然科学基金 (No .79870 0 17);; 复旦大学亚洲研究中心资助项目。
【CateGory Index】: F590.8
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