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《Commercial Research》 2003-17
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The Study of Product Life Cycle

HUANG Wen-xin (Department of Management, Fuzhou University, Fuzhou 350002, China)  
The life cycle of product is the variance's cycle of the demand existing after the new product enters market. It is not the cycle of fluctuation variance of demand quantity and sales volume. We ought to study the life cycle of product through segmenting market, according to the quality variance boundary face of a characteristic of the market divided by the stage of the life cycle of product. It has the meaning of sales management. Dividing the stage of the life cycle of product, four methods of the prevalent lack the basis theory, in application, they have large characteristics at will. The paper thus points out the synthetic judgement method. According to several judgement data composing, the boundary face among the stages of the life cycle of product are decided, and it points out relative sales policies.
【CateGory Index】: F713.5
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