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《Commercial Research》 2004-01
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On Consumer's Demand Integration

TIAN Hong-yun, HUANG You-song (Anhui Institute of Finance & Trade, Bengbn 233041, China)  
Consumer's demand is the eternal topic in marketing forever. Up to now, whether in theory or in practice, people often research single demand as well as new demand, and less to research the combination of demands. The author thinks that it is less only to study single demand or new demand is not enough if we really want to meet the consumer's demand We must link many kinds of consumer's demands and study the position relation and change of them in consumer' eyes.
【CateGory Index】: F723
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