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《Commercial Research》 2004-19
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Price War of China's Color TV Industry and Competitive Strategic Adjustment From the Perspective of Customer Value

SONG Ying-chun(Shandong University at Weihai Commerce Department, Shandong Weihai, 264209, China)  
The price war of our color-TV has greatly improved the competitive power of color TV industry. However, with the price demand elasticity becoming smaller and amaller, the price war as a main competition means has shown it's limits. This paper, based on the customer value competence strategy, by analyzing the prooess of China color-TV price war, puts forward that, with the changed. Circumstance only when enterprises abandon the traditional competence strategy logic and set up customer value competence strategy logic, can our enterprises avoid price war and realiz their competence aim.
【CateGory Index】: F426.6
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