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《Commercial Research》 2004-21
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Implement Brand Stratagy to Invigorate Ginseng Industry in Jilin

YANG Zi-gang, GUO Yi-ping, HAN Xing-huan (College of Administration Studies, Jilin Agriculture University, Changchun 130118, China)  
Nowadays brands have greatly affected social life in terms of competition such as products and enterprises, which is in nature, brand competition, reffecting enterprises' core competence. As China joins the WTO, there will be increasingly intense international ginseng market competition. To improve the competitive power of ginseng industry in Jilin in the international market, it is important to implement brand strategy.
【Fund】: 吉林省科技厅资助项目《吉林省人参振兴工程研究》(批准号:20010606)。
【CateGory Index】: F327
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【Citations】
Chinese Journal Full-text Database 2 Hits
1 FENG Hai-long (College of Management, Henan University, Kaifeng 475001, China);Brand Strategy Promoting Kenan's Economy[J];Commercial Research;2002-17
2 LI Xiang-gao ( College of Chinese Medicinal Materials , Jilin Agricultural University, Changchun , Jilin 130118, China);New Strategies of Ginseng Industry[J];Journal of Jilin Agricultural University;2002-05
【Co-citations】
Chinese Journal Full-text Database 4 Hits
1 TANG Wen (Anhui Technical College of Water Resources and Hydroelectric Power, Hefei 230601, China);The problems and measures in implementing the famous brand strategy of China enterprise[J];Journal of Anhui Technical College of Water Resources and Hydroelectric Power;2004-02
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