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An Evaluation Method of Customer Satisfaction Degree Based on Information Entropy

WANG Yuan-hua,ZENG Feng-zhang (School of Management and Economics, Beijing Institute of Technology, Beijing,100081,China)  
To overcome the limitation of traditional methods of defining weight of evaluating customer satisfaction, this paper uses entropy of information engineering to measure the difference of customer satisfaction index among different enterprises in the same trade, and reveals the importance of customer index for evaluation to define the weight.
【CateGory Index】: F274
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