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《Commercial Research》 2005-06
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Trust Issue in C-C:An Analysis Model by Evolutionary Game Theory

WANG Xiao-yan(School of Management,China Mining Industry University,Jiangsu,Xuzhou 221008,China)  
As a mode of E-commerce,C-C websites' survival and development lies in the existence of trust among consumers.This has been proved by reproduced dynamic evolutionary game theory model applied in large groups.To solve this problem,private credit system in reality should be built,and trust service agency be developed,trustful third party system be pushed.Meanwhile,some methods such as bargaining in same city,guarantee on behalf of consumers can add up to the trust on webs among consumers in this case.
【CateGory Index】: F713.36
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