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《Commercial Research》 2005-16
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Value Management in Tourist Areas

KANG Hui-yu~1, BAI Xiao-liang~2 (1.Commerce Department,Management College, Jinan University, Guangzhou,Guangdong 510632,China;2.Shenzhen Tourism College,Jinan University, Shenzhen,Guangdong 518053,China)  
Tourist areas are the core of tourism activities and the most important components of tourism industry. Based on the establishment and operation of theme parks, this paper mainly deals with the structure of tourist areas for its value chain model.It analyzes the most important value points in this model with the value engineering method.It presents a brief introduction to the functions of value management in the tourist areas.
【CateGory Index】: F590
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