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《Commercial Research》 2006-01
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Research on Market Behavior and Performance of Chinese Fas Food Industry

LIAO Bei-bei~1,YU Jing~2(1.Graduate School,China University of Geosciences,Wuhan,Hubei 430074,China;2.Management Department,China University of Geosciences,Wuhan,Hubei 430074,China)  
With the increased economic growth,Chinese fast food industry has been developing rapidly.This paper analyzes market behavior and performance of fast food industry in china.With a multivariate statistical analysis,it studies the relationship between market behavior and performance.It then gives some advice to enterprises and government on how to develop Chinese fast food industry.
【Fund】: 湖北省教育厅B类项目(2003X1712);; 中国地质大学(武汉)人文社科基金资助项目
【CateGory Index】: F719.3
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【References】
Chinese Journal Full-text Database 1 Hits
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【Co-citations】
Chinese Journal Full-text Database 10 Hits
1 FENG Jun(Business School,Beijing Business University,Beijing 100037,China);The Differences Between Franchise and Other Commercial Forms[J];Commercial Research;2006-03
2 SUN Yu-mei;XEU Hai-xia;School of History and Tourist Culture,Shanxi Datong University;;On the Brand Integration and Dissemination of Datong Food——take Datong Sliced Noodles as an Example[J];Journal of Shanxi Datong University(Social Science Edition);2014-01
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1 SUN Guoyun;Management College,Zhejiang Shuren University;;Analysis on Rational Consumption of Chinese Catering Industry:in search of balance between reasonable nutrition and good taste[A];[C];2009
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【Co-references】
Chinese Journal Full-text Database 10 Hits
1 Guo Haitao (School of Economics, Peking University, Beijing 100871);Research on State Property, Market Structure and Market Performance in China's Auto Industry[J];Journal of Beijing Technology and Business University;2005-06
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5 LIU Liya 1 REN Ruoen 2 REN Rong 3(1.Shanghai University of Finance and Economics,Shanghai 200433,China;2. Beijing University of Aeronauticsand Astronautics,Beijing 100083,China;3. Shanxi Security Co.Ltd.,Taiyuan 030027,China);Study on Desired Foreign Exchange Reserve in China by Adopting Cointegration Methodology[J];Finance and Trade Research;2004-01
6 HUAI Jian-jun LIU Xin-mei(School of Management, Xi′an Jiaotong University, Xi'an 710049);On Mechanism of the Effects of Government Regulations on Market Structure and Performance[J];Finance and Trade Research;2007-01
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【Secondary References】
Chinese Journal Full-text Database 2 Hits
1 WANG Yu-xia(Department of Economics and Management,Suzhou Vocational and Technical College,Suzhou,Anhui 234101);The Status and Countermeasures of Development on Plates Processing Enterprises in Yongqiao District of Suzhou City[J];Ningxia Journal of Agriculture and Forestry Science and Technology;2012-04
2 WU Xiao-xuan;LI Shu-er;Guangdong Peizheng College;;An Analysis of Strategies on Fast Food Enterprise Product——Taking Tian Tian Ju Yuan Wei Fast-Food Catering as an Example[J];Journal of Wuhan Business University;2014-04
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