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《Commercial Research》 2006-01
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Research on Market Behavior and Performance of Chinese Fas Food Industry

LIAO Bei-bei~1,YU Jing~2(1.Graduate School,China University of Geosciences,Wuhan,Hubei 430074,China;2.Management Department,China University of Geosciences,Wuhan,Hubei 430074,China)  
With the increased economic growth,Chinese fast food industry has been developing rapidly.This paper analyzes market behavior and performance of fast food industry in china.With a multivariate statistical analysis,it studies the relationship between market behavior and performance.It then gives some advice to enterprises and government on how to develop Chinese fast food industry.
【Fund】: 湖北省教育厅B类项目(2003X1712);; 中国地质大学(武汉)人文社科基金资助项目
【CateGory Index】: F719.3
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