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《Commercial Research》 2006-05
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The Index Evaluation System to Build Tourist Spot Brand

LI Sheng-fen(School of Economics & Management,Yanshan University,Qinhuangdao,Hebei 066004,China)  
The brand construction of tourist destintion is based on the brand construction of tourist spots.So it is necessary to select them correctly.From the point of view of tourist destination,the paper builds the index evaluation system,designs evaluation program for tourist spot selection to.It points out that it is important not only to tourist destination brand construction but also to tourist spot development.
【Fund】: 河北省教委项目:河北省旅游品牌发展战略研究 项目编号:S03422
【CateGory Index】: F590
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